We also require that our partners and stakeholders adhere to these standards and that unsubstantiated claims aren’t made. Any use of data must be verified and sources confirmed to ensure potential customers are made aware of its origin.

We are committed to responsibly marketing our products and services, so we will regularly review our marketing communications to ensure they align with these principles and fit with industry best practices.

Scope

These guidelines apply to all marketing communications generated by or on behalf of MedLabTech Academy. Within this, ‘marketing’ means product and services advertising and promotion in all media including, but not limited to, packaging, brand promotions, brand advertising, brand PR, product placement, sponsorship, brand experiential marketing, point of sale material, digital, online and mobile marketing plus social media.

Core Principles

We commit that our marketing communications will be honest, transparent, truthful, respectful, and within legal guidelines.

Above this, we also commit to:

• Never mislead our customers.
• Always be fair and transparent when promoting our services, enabling our customers to make informed choices. Offering impartial advice and guidance per our duty of care as a CPD Approved Provider.

·       Be legal, ethical, and truthful and conform to accepted principles of fair competition and good business practice.

·       Comply with all UK legislative and regulatory requirements.

·       Avoid promoting themes associated with aggression, anti-social behaviour, or violence.

·       Avoid any derogatory, defamatory, or offensive statements or imagery about race, gender, sexual orientation, religion and political views.

·       Seek to prevent unsolicited marketing using the  MedLabTech Academy brand without authorization.

·       Never knowingly advertise in media or websites containing extremist views or explicit content.

·       Never advertise in a way that could cause mental, physical, or moral harm to a child.

Compliance

All new marketing colleagues and critical agency personnel know our core principles, and we review them regularly. In addition, refresher training is available when needed.

Our marketing team/3^rd party agency members, supported by our legal, technical and communications operatives, are responsible for ensuring the compliance of all of our marketing collateral.

Other non-marketing collateral with a customer audience (for example, recruitment material or MedLabTech Academy Newsletter communications) should also comply with these principles. Internally, all imagery will be approved in isolation, in colour, at full/oversize, and in situ/as the customer sees it.